'Moderne' Blocks Of Flats

'Moderne' houses arrived in Britain after the First World War bringing with them a revolution in house design. The government-sponsored drive to mass produce 'Homes For Heroes', for returning soldiers, led to a desire to industrialise the process of housebuilding. Britain looked to Europe, and the new International Moderne Movement for inspiration. For the UK homeowner, 'Moderne' houses (and some amazing Poirot episodes) were the result. Like Moderne houses, the Moderne blocks of flats in the UK tend to fall into one of three kinds Moderne, Restrained Moderne and Hollywood Moderne. Most importantly, the UK developed some wonderful evocativeStreamline Moderne blocks of flats but are all based on a style that started in the 1920s with 'International Moderne'.

International Moderne

The 1925 'Exposition Internationale des Arts Decoratifs et Industriels Modernes' Paris.

In 1925 there was an exhibition in Paris that was the 'Ideal Home' of its day. Called the 'Exposition Internationale des Arts Decoratifs et Industriels Modernes', its name gave the world the phrase 'Art Deco'. More importantly, it introduced a new architectural style - 'International Moderne' that would sweep the world, and arrive in the suburbs of British cities. This style rejected excessive decoration and ornamentation. It was characterised by straight lines, geometrical forms and cantilevered structures. The most important element was the extensive use of glass to 'capture the sun', with huge metal framed windows and screen walls. It was a housing style pioneered by influential European design schools like the Bauhaus and by architects Ludwig Mies van de Rohe, Le Corbusier and Walter Gropius.

While many in the UK were thrilled, there were doubters. The Daily Mail remarked “...unquestionably every Englishman who visits the pavilions will ask himself whether he would care to live among such impeccable surroundings from which cosiness is markedly absent… our Englishman, mindful of fireside joys, of capacious easy chairs, will, perhaps, admire, then turn aside and leave the exhibition and its excesses to the French”. They were proved wrong, as 'Moderne' houses and blocks of flats soon began arriving in Britain.

'Moderne' Blocks

When 'Moderne' houses arrived in the UK they were as shocking as they were revolutionary. The stark lines, white stuccoed walls, Crittall Windows and flat roofs of the houses that were produced reflected the new international aesthetic, but to British sensibilities, they were divisive. Pullman Court, Highpoint1

However, as well as wonderful estates of modest family houses such as Park Avenue, Ruislip and Silver End in Braintree, the period also produced renowned modernist detached houses for the rich and famous by architects such as Gropius, Lubetkin and Wells Coates. These were always more likely to be preserved. Now beautifully restored, houses like 'High & Over' in Bucks, and 'High Cross' in Devon regularly appear in films and TV dramas depicting the period such as ITV's Poirot and Agatha Christie.

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  Berthold Lubetkin's Highpoint 1 Highgate London

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  Pullman Court, South London

The 'Moderne' style is still influential, and you can see echoes of it in many houses being built today. However, in the 1930s it didn't take long for the mood to change. At the 1935 Ideal Home Exhibition, the following year, there was only one house in the pure 'Moderne style'. A new restrained version was appearing.

Restrained Moderne

It became clear that the public was held back by the kind of nostalgia the Daily Mail had described in its review of the Paris show. British housebuilders responded and a new 'restrained' hybrid style emerged. It was a style assembled for people who were still seduced by the clean lines of the Moderne movement but who were slightly put off by the brutal nature of the flat-roofs.

The curved windows and horizontal lines remained but with hipped roofs, bricks and tiles. Restrained Moderne was a uniquely British fudge with the lower lines and horizontal mullioned windows offset by a nice safe roof 'like your mother had'. Arguably, Restrained Moderne is more suited to the British climate, where sun-terraces in suburban streets were always going to be a laughable extravagance.

By the end of the 1930s consumers had also begun to reject the aesthetic simplicity of the Moderne movement. They began to ask for decoration around doors and windows. Leaded lights with art deco 'sunburst' patterns appeared, doorways and gates got style, and a safe suburban style was created. Perfectly suited for mass production of the now popular semi-detached houses, the next decade saw almost 4 million of these beautifully recognisable family homes being built.

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  Semi-detached Restrained Moderne houses in Richmond, Surrey.

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  A detached Restrained Moderne house, showing clean lines, but tiled roof.

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  Restrained Moderne in Enfield

Hollywood Moderne

There is some debate about whether a separate style called Hollywood Moderne exists for houses in the UK. There was clearly a phenomenon of larger Restrained Moderne houses built in the late 1930s that adopted the styling of Hollywood Boulevard - sweeping driveways, green or blue pantiles on the roof, and balconies with ArtDeco flourishes. Hollywood Moderne was a style that lent itself to larger, detached houses with a nouveau-riche pretension to movie grandeur. Favoured by TV celebrities they enriched the newly expensive suburbs and clustered around golf courses.

Hollywood Moderne should be treated as distinct for the parallel evolution in Moderne architecture that hankered after the speed and streamlining of the available international travel.

Streamline Moderne

Predominantly a US phenomenon, Streamline Moderne evolved as a more formulaic architectural style that chose cars, trains and boats as its inspiration. The building style was meant to capture the speed and exhilaration of 1930s travel and its highpoint was skyscrapers like the Chrysler Building in New York. In the UK, the theatricality of Streamline was frowned upon for houses but it did lend itself to blocks of flats like Hartington Court or Florin Court, in Clerkenwell - one of the properties used in episodes of Poirot - hotels like the Midland in Morecambe and factories with US owners such as the Hoover and Firestone Buildings in West London.

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  Hartington Court, Chiswick London

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  Flats in South London

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  Florin Court, Clerkenwell

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  The Ship Apartments in Paris

See Also In Chimni

ChimniWiki Is My House 'Art Deco'?

Other Interesting Web Sites

FlickrGroup: Modernist Houses Of The 1930s

An Archive of 'Moderne' Houses in London (with photos

A Schedule of 'Art Deco' Houses in London

Wikipedia: Streamline Moderne

Docomomo - Dedicated to The Moderne Movement

RIBA Library 'Art Deco Triumphant'

Pinterest Board: Streamline Moderne

References

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